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Free Resources for Agents

AI Resources for Realtors

The guides, prompts, tools, and tutorials I use in classrooms across the country. Free to use, built for working agents, and focused on keeping the human first.

Matthew Rathbun
Grab and Go

Downloadable Resources

Prompts, policies, and reference guides you can use in your business today.

PDF GuideFrontier Model Comparison for AgentsChatGPT, Claude, or Gemini? A side-by-side look at which one fits how you work.Download →PDF GuideClaude Cowork Starter KitGet set up with Claude Cowork and put it to work on real tasks.Download →PDF GuideClaude Skill Setup + Listing Kit PromptBuild a reusable Claude Skill, then use it to produce a full set of listing assets.Download →Flipbook ReferenceMarkdown Language CheatsheetHeaders, lists, tables, and links. The formatting syntax AI tools read and write best.View →PDF PromptsAI PromptsThe prompt collection I hand out in class. Copy, paste, and adapt.Download →PDF ReferenceAI Art Style ReferenceStyle names and descriptors that get better, more consistent AI images.Download →PDF ReferenceGlossary of Marketing TermsDigital marketing vocabulary, translated for real estate agents.Download →PDF TemplateSample Broker AI PoliciesAn example AI ethical use policy brokers can adapt for their own offices.Download →Resource PageNAR ResourcesTools and resources available through the National Association of REALTORS®.View →Industry ReportHubSpot State of Marketing 2025Where marketing is heading and what's working, from HubSpot's annual research.View Report →Industry ReportT360: The Opportunity ReportT360's look at where the opportunities are in real estate right now.View Report →
From the Blog

AI Help Guides

Longer walkthroughs on the stuff agents ask me about most.

All Articles
ArticleWriting Successful AI Prompts for Real Estate AgentsHow to ask AI for what you want and actually get it.Read →ArticleFrom SEO to “Seen by AI”How to become the agent chatbots recommend.Read →ArticleHow I Use ChatGPT to Create CMAsFaster, smarter, and with a lot less stress.Read →
Protect the Business

AI and Risk Management

AI is a tool. Using it well means knowing where the legal and ethical edges are.

Flipbook ReportAI: Real Estate’s Misunderstood RiskMy risk management report on where AI exposes agents and brokers, and how to reduce it.Read the Report →Federal Framework · PDFNIST AI Risk Management Framework v1The National Institute of Standards and Technology framework for managing AI risk. Good grounding for any brokerage AI policy.View PDF →
What I Actually Use

My Core AI Stack

You don’t need dozens of AI tools. These are the ones I use and recommend most often.

AssistantChatGPTMy primary AI assistant for research, writing, analysis, brainstorming, files, images, and everyday work.Visit ChatGPT →AssistantClaudeMy second AI workhorse for deep thinking, writing, document analysis, and increasingly, design.Visit Claude →ResearchNotebookLMOne of my favorite tools for learning, researching, and asking questions from a trusted collection of your own sources.Visit NotebookLM →DesignCanvaMy go-to platform for turning ideas into presentations, graphics, marketing materials, video, and branded content.Visit Canva →Meeting NotesGranolaExcellent AI meeting notes without sending another bot into the meeting.Try Granola →AI RecorderPlaudA pocket-size AI recorder for in-person conversations. Buyer consults, listing appointments, and classes come back as transcripts and clean summaries.Try Plaud →Audio & VideoDescriptMy choice for AI-assisted podcast, audio, video, transcription, and content editing.Try Descript →Short-Form VideoOpus ClipTurns long videos into captioned short clips for Reels, Shorts, and TikTok. One class or webinar becomes a stack of social posts.Try Opus Clip →Voice to TextWispr FlowVoice-to-text that lets me talk naturally instead of typing everything I want to write.Try Wispr Flow →Market DataRPRFor real estate professionals, a trusted source of property and market data to use alongside generative AI.Visit RPR →
Read Online

Interactive Flipbooks

Full guides you can page through right in your browser.

FlipbookReal Estate AI Prompt BookPrompts for agents, brokers, and instructors, organized by the work you actually do.Open Flipbook →FlipbookCustom 24-Month Email Campaign Using ChatGPTBuild two years of nurture emails for your database in one sitting.Open Flipbook →
Free Canva Template

The Turnaround Sheet

An Identity Reference Sheet, or Turnaround Sheet, is what 3D animators use to keep a character consistent. The same method works when you use AI to create content with your face.

Each profile and element graphic is unique, which limits how easily an AI model can recreate it. Especially useful if you’re using Higgsfield AI Soul Character or something similar.

Get the Canva Template
Example identity reference sheet showing Matthew Rathbun from multiple angles
Watch and Learn

Video Tutorials

Step-by-step walkthroughs. Pick a topic or browse them all.

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Claude

Claude Design Tutorial: Build Pro Real Estate Marketing in Minutes

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Claude

How I Got Claude to Run My Real Estate CRM on Auto-Pilot

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Claude

Claude Skills for Real Estate Agents: The One Feature That Changes Everything

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ChatGPT

Stop Wasting Time on ChatGPT: Complete Real Estate Interface Tour

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ChatGPT

ChatGPT Is Now a Home Search Tool. Here’s What That Means for Your Listings

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ChatGPT

Create a Custom 24-Month Real Estate Email Campaign in Minutes

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Tools & Data

Best AI Virtual Staging Tool for REALTORS

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Tools & Data

The Smart Agent’s AI Secret Weapon for CMA & Pricing in Seconds

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ChatGPT

ChatGPT Custom GPTs for Realtors, Brokers and Associations

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Tools & Data

Researching with AI: Google’s NotebookLM

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ChatGPT

ChatGPT Step-by-Step for Listing Marketing Beyond the Basic Description

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ChatGPT

Convert Handwritten Sketches to Website Code with ChatGPT

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ChatGPT

How to Use ChatGPT to Create a Killer PowerPoint in Minutes

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Tools & Data

AI and NAR’s Realtors Property Resource (RPR)

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Canva

Build Your Meeting Slide Deck in Minutes with Canva Magic Docs to Deck

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Canva

Quickly Create Bulk Marketing Graphics with Canva and AI

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Practical systems, AI, leadership, and lessons from someone still running a real estate business. New articles land in your inbox when they publish. No spam. If it stops being useful, hit unsubscribe and it’s like I never existed.

Disclosure: Some links are affiliate or referral links. I may receive a benefit if you sign up through them, at no additional cost to you. I only recommend tools I actually find useful.